Digital Marketing and SEO

Today more than ever SMA’s and JOBS Act funds are turning to digital marketing solutions as a way to build a brand and attract both retail and institutional investors. The HedgeCo Digital Marketing Services Team will implement a comprehensive digital marketing plan to meet the needs of your fund. The beginning of any Digital Marketing or SEO project is a discussion with your marketing team. The first step in that discussion is answering the question, “What is the purpose of your Web site?” From there we begin the process of identifying tactics to address these core principles of Digital Marketing.

• Social Media Marketing

  Social media marketing is great for establishing a trusted brand and can serve as a front line for customer service. The HedgeCo Digital Marketing Team can help monitor and automate your social media accounts (Linked-In, Twitter, Facebook, Google+) and find outreach opportunities. Consistent updates increase the probability that users will interact with your company’s content on social media

• Advertising and Social Advertising

  An effective advertising campaign starts with effective ad copy and keywords. Our team will create a Google AdWords program for you and integrate it with your Google analytics account. We provide ad copy and keyword review as well as landing page review and retargeting review and recommendations.

• Targeting

  We can help you determine how to target your site. When building your site, we’ll walk through the services or products you offer and how you want them to be presented or discussed online.  Together we can identify exactly how to position your site for maximum traffic and results.

• Link Building

  A link from another website to your content is seen as a vote-of-confidence for your website. The more links you have from credible sites, the higher online authority your site gains. It’s the combination link quality, link quantity and content relevance that makes up the majority of a search engine’s ranking algorithm. 

• Technical

  Search engines want to see that your pages load fast, that you have a quality link profile, that your content is readily available to them, and that there are no hoops for the search engine spiders to jump through in order to properly read and rank your content.  Our sites are built for easy readability and our platform has built-in custom fields for website keywords and meta tag descriptions so you have full control of the information that is being searched and displayed by major search engines.

• SEO Site Audits

  All of our new sites are built with SEO in mind.  However, full SEO site audits are available for clients with legacy sites.  An SEO site audit is a deep-dive into your existing Web site and online reputation. We’ll take a look at your site to determine what you’re doing well and what needs improvement. The results of the audit are presented in an easily digestible format so you know exactly where you stand and the tactics we recommend to increase your traffic.